Cookie policy

Churchill Living Limited


Cookie Policy

What are Cookies?

Cookies are small text files which are transferred to your computer or mobile when you visit a website or app. 


Why do we use them?


Our website www.churchill-living.co.uk uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website by remembering your preferences and settings and it also allows us to improve our site. 

Types of cookies that we use

  • Strictly necessary cookies. These are cookies that are required for the operation of our website.
  • Performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.
  • Targeting or marketing cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. 


The table below lists all of the Cookies that we use by Cookie category.


Consent, Changing Preferences and Blocking Cookies


On entering the site you will see a Cookie pop up. By accepting, or continuing to use our website, you will be consenting to us using cookies. By clicking 'reject all' you will be rejecting all cookies apart from the strictly necessary cookies which are required for the operation of our website as detailed above. When you return to the website the Cookie box will not reappear unless you delete your cookies. 


Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.


Find out how to manage cookies on popular browsers:

  • Google Chrome
  • Microsoft Edge
  • Mozilla Firefox


We have partnered with carefully selected 3rd party companies in order to ensure that we offer the best website experience we can. Please note that third parties (including, for example, calculator hosts, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. For example, externally hosted calculators may, if consented, use Google Analytics cookies (as detailed in the table below) to measure performance. 

Cookies we use

360yield.com 

Cookie Name 

Type 

Description 

tuuid 

Marketing 

Collects visitor data related to the user's visits to the website 

tuuid_lu 

Marketing 

Contains a unique visitor ID 

um 

Marketing 

Tracks metrics for Programmatic advertising. 

umeh 

Marketing 

Tracks metrics for Programmatic advertising. 

adform.net 

Cookie Name 

Type 

Description 

C 

Marketing 

Used to check if the user's browser supports cookies. 

pixel 

Marketing 

Loads the adform scripts. 

uid 

Marketing 

Registers a unique user ID that recognises the user's browser when visiting websites that use the same ad network. The purpose is to optimise display of ads based on the user's movements and various ad providers' bids for displaying user ads. 

adnxs.com 

Cookie Name 

Type 

Description 

anj 

Marketing 

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 

uuid2 

Marketing 

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 

ads.avct.cloud 

Cookie Name 

Type 

Description 

uuid 

Marketing 

This cookie is used to optimize ad relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. 

adscale.de 

Cookie Name 

Type 

Description 

adscale-ih/tpui 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

tu 

Marketing 

Used to target ads by registering the user's movements across websites. 

uu 

Marketing 

Used to target ads by registering the user's movements across websites. 

adsrvr.org 

Cookie Name 

Type 

Description 

TDCPM 

Marketing 

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 

TDID 

Marketing 

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 

track/cmf/generic 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

advertising.com 

Cookie Name 

Type 

Description 

APID 

Marketing 

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 

agkn.com 

Cookie Name 

Type 

Description 

ab 

Performance 

This cookie is used by the website's operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site. 

analytics.yahoo.com 

Cookie Name 

Type 

Description 

IDSYNC 

Marketing 

Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs 

betweendigital.com 

Cookie Name 

Type 

Description 

dc 

Performance 

Necessary for the functionality of the website's chat-box function. 

ss 

Performance 

Necessary for the functionality of the website's chat-box function. 

tuuid 

Marketing 

Collects visitor data related to the user's visits to the website 

ut 

Marketing 

Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 

bidswitch.net 

Cookie Name 

Type 

Description 

C 

Marketing 

Regulates synchronisation of user identification and exchange of user data between various ad services. 

tuuid 

Marketing 

Registers whether or not the user has consented to the use of cookies. 

tuuid_lu 

Marketing 

Contains a unique visitor ID 

bluekai.com 

Cookie Name 

Type 

Description 

bkdc 

Marketing 

Registers user data 

bkpa 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

bku 

Marketing 

Registers anonymised user data 

site/# 

Marketing 

Loads the bluekai scripts. 

casalemedia.com 

Cookie Name 

Type 

Description 

CMID 

Marketing 

Collects visitor data related to the user's visits to the website 

CMPRO 

Marketing 

Collects data on visitor behaviour from multiple websites 

CMPS 

Marketing 

Collects visitor data related to the user's visits to the website 

CMRUM3 

Marketing 

Collects visitor data related to the user's visits to the website 

CMST 

Marketing 

Collects visitor data related to the user's visits to the website 

rum 

Marketing 

Collects data related to the user's visits to the website 

churchillretirement.co.uk 

Cookie Name 

Type 

Description 

__iabconsent 

Functionality 

Used to store cookie conset preferences 

__tmbid 

Functionality 

Used to store cookie conset preferences 

com.silverpop.iMA.page_visit 

Performance 

This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID 

com.silverpop.iMA.session 

Performance 

Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 

com.silverpop.iMAWebCookie 

Performance 

Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 

PHPSESSID 

Functionality 

Preserves user session state across page requests. 

churchill-living.co.uk 

Cookie Name 

Type 

Description 

SRC 

Functionality 

Site attribution code. Stores the type/source used to attribute the visitor's arrival (for example PPC, SOCIAL PPC, ORGANIC, SOCIAL, REFERRER or DIRECT, depending on how the visitor arrived at the site). 

SRC-KW 

Functionality 

Site attribution code. Stores the referring URL or associated source/keyword information (such as a click ID, campaign keyword, or the specific referring URL) linked to the SRC value. 

pbid (PixelYourSite) 

Marketing 

Stores a persistent browser/visitor identifier used by PixelYourSite for tracking and event attribution. 

consensu.org 

Cookie Name 

Type 

Description 

st_samesite 

Marketing 

Used by ShareThis to track visitor's website navigation and preferences - This is used for internal statistics and marketing. 

consentag.eu 

Cookie Name 

Type 

Description 

bid 

Functionality 

Used to store cookie conset preferences 

browserId 

Functionality 

Used to store cookie conset preferences 

cookiebot.com 

Cookie Name 

Type 

Description 

CookieConsent 

Functionality 

Stores the user's cookie consent state for the current domain 

creative-serving.com 

Cookie Name 

Type 

Description 

C 

Functionality 

Used in order to detect spam and improve the website's security. Does not store visitor specific data. 

tuuid 

Marketing 

Collects visitor data related to the user's visits to the website 

tuuid_lu 

Marketing 

Contains a unique visitor ID 

crwdcntrl.net 

Cookie Name 

Type 

Description 

_cc_aud 

Marketing 

Collects statistical data related to the user's website visits 

_cc_cc 

Marketing 

Collects statistical data related to the user's website visits 

_cc_dc 

Marketing 

Collects statistical data related to the user's website visits 

_cc_id 

Marketing 

Collects statistical data related to the user's website visits 

cs.choozle.com 

Cookie Name 

Type 

Description 

dp/chz/7904 

Marketing 

 

dp/chz/7916 

Marketing 

 

ctnsnet.com 

Cookie Name 

Type 

Description 

cid 

Functionality 

This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information. 

cid_# 

Marketing 

Collects unidentifiable data that is sent to an unidentifiable source. The source's identity is kept secret by the company 

demdex.net 

Cookie Name 

Type 

Description 

demconf.jpg 

Marketing 

Sets a unique ID for the visitor 

demdex 

Marketing 

Via a unique ID that is used for semantic content analysis 

dpm 

Marketing 

Sets a unique ID for the visitor 

doubleclick.net 

Cookie Name 

Type 

Description 

#.gif 

Marketing 

Loads the rlcdn scripts 

IDE 

Marketing 

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 

pagead/landing 

Marketing 

Collects data on visitor behaviour from multiple websites 

pxrc 

Marketing 

This cookie registers data on the visitor. The information is used to optimize advertisement relevance. 

rlas3 

Marketing 

Collects visitor data related to the user's visits to the website 

RUL 

Marketing 

Used by DoubleClick to determine whether website advertisement has been properly displayed - This is done to make their marketing efforts more efficient. 

test_cookie 

Marketing 

Used to check if the user's browser supports cookies. 

emxdgt.com 

Cookie Name 

Type 

Description 

put 

Marketing 

Collects data on the user across websites - This data is used to make advertisement more relevant. 

exelator.com 

Cookie Name 

Type 

Description 

EE 

Marketing 

Collects data related to the user's visits to the website 

ud 

Marketing 

Collects visitor data related to the user's visits to the website 

facebook.com 

Cookie Name 

Type 

Description 

fr 

Marketing 

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 

tr 

Marketing 

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 

google.com 

Cookie Name 

Type 

Description 

ads/ga-audiences 

Marketing 

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. 

pagead/1p-user-list/# 

Marketing 

Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. 

google-analytics.com 

Cookie Name 

Type 

Description 

_ga 

Performance 

Registers a unique ID that is used to generate statistical data on how the visitor uses the website and any third-party tools, such as hosted calculators. 

_gat 

Performance 

Used by Google Analytics to throttle request rate 

_gid 

Performance 

Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 

googletagmanager.com 

Cookie Name 

Type 

Description 

_fbp 

Marketing 

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 

_gcl_au 

Marketing 

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 

_hjAbsoluteSessionInProgress 

Performance 

This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID 

_hjFirstSeen 

Performance 

This cookie is used to determine if the visitor has visited the website before 

_hjid 

Performance 

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 

_hjIncludedInPageviewSample 

Performance 

Determines if the user's navigation should be registered in a certain statistical place holder. 

_hjIncludedInSessionSample 

Performance 

Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization. 

_hjTLDTest 

Performance 

Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 

gumgum.com 

Cookie Name 

Type 

Description 

usersync 

Marketing 

Sets a unique ID for the visitor 

id5-sync.com 

Cookie Name 

Type 

Description 

3pi 

Marketing 

Sets a unique ID for the visitor 

callback 

Marketing 

Collects data on visitor behaviour from multiple websites 

car 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

cf 

Marketing 

Sets a unique ID for the visitor 

cip 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

cnac 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

gdpr 

Functionality 

Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry. 

id5 

Marketing 

Sets a unique ID for the visitor 

krxd.net 

Cookie Name 

Type 

Description 

_kuid_ 

Marketing 

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 

lemmatechnologies.com 

Cookie Name 

Type 

Description 

uid 

Marketing 

Unique user ID that recognizes the user on returning visits 

uids 

Marketing 

Registers user behaviour and navigation on the website 

liadm.com 

Cookie Name 

Type 

Description 

_li_ss 

Marketing 

Sets a unique ID for the visitor 

lidid 

Marketing 

Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites. 

s/37464 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

lijit.com 

Cookie Name 

Type 

Description 

ljt_reader 

Marketing 

Collects data related to reader interests 

mathtag.com 

Cookie Name 

Type 

Description 

misc/img 

Marketing 

Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 

mt_misc 

Marketing 

Collects data on the user's visits to the website 

mt_mop 

Marketing 

Collects data on the user's visits to the website 

sync/img 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

uuid 

Marketing 

Collects data on the user's visits to the website 

metrics.responsetap.com 

Cookie Name 

Type 

Description 

JSESSIONID 

Functionality 

Preserves users states across page requests. 

mwzeom.zeotap.com 

Cookie Name 

Type 

Description 

mw 

Functionality 

Determines whether the user should have access to restricted areas on the website. 

openx.net 

Cookie Name 

Type 

Description 

i 

Marketing 

Registers anonymised user data 

w/1.0/sd 

Marketing 

Registers data on visitors such as IP addresses 

pubmatic.com 

Cookie Name 

Type 

Description 

AdServer/Pug 

Marketing 

Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the website. 

KRTBCOOKIE_# 

Marketing 

Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. 

PUBMDCID 

Marketing 

Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. 

PugT 

Functionality 

Used to determine the number of times the cookies have been updated in the visitor's browser. Used to optimize the website's server efficiency. 

reflow.tv 

Cookie Name 

Type 

Description 

sn 

Marketing 

 

uq 

Marketing 

 

responsetap.com 

Cookie Name 

Type 

Description 

__adiCookieCheck 

Performance 

Used to generate statistical data on what pages the user has visited and how often an ad click leads either to a purchase or other actions on the advertiser's website. 

adiLP 

Marketing 

Used in context with behavioral tracking by the website. The cookie registers the user's behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. 

adiS 

Marketing 

Used in context with behavioral tracking by the website. The cookie registers the user's behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. 

adiV 

Marketing 

Used in context with behavioral tracking by the website. The cookie registers the user's behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. 

adiVi 

Marketing 

Used in context with behavioral tracking by the website. The cookie registers the user's behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. 

semasio.net 

Cookie Name 

Type 

Description 

SEUNCY 

Marketing 

Registers a unique ID that identifies the user's device for return visits. 

serving-sys.com 

Cookie Name 

Type 

Description 

ActivityInfo2 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

OT_2696 

Marketing 

Collects visitor data related to the user's visits to the website 

OT2 

Marketing 

Collects visitor data related to the user's visits to the website 

t1 

Marketing 

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 

u2 

Marketing 

Collects data related to the user's navigation visits to webpages in order to assess the efficacy of ads that are displayed on the website. 

sharethis.com 

Cookie Name 

Type 

Description 

__sharethis_cookie_test__ 

Functionality 

This cookie determines whether the browser accepts cookies. 

Sizmek 

Cookie Name 

Type 

Description 

SZMKSessionId 

Marketing 

Tracks metrics for display ad distribution. 

Sky Ad Smart 

Cookie Name 

Type 

Description 

_pk_uid 

Marketing 

Cookie which allows the Innovid collector to identify individual users, in order to establish lag between response activities, and to confirm continuity of campaigns being responded to. 

_pk_id 

Marketing 

Aids reporting of site visits and actions for analytical reporting to Innovid. 

_pk_ses 

Marketing 

Used to confirm an individual user in relation to an individual session, i.e. how long the user is on the website. 

smartadserver.com 

Cookie Name 

Type 

Description 

redir 

Marketing 

Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs 

smartclip.net 

Cookie Name 

Type 

Description 

dspuuid 

Marketing 

Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. 

psyn 

Marketing 

Used in context with video-advertisement. The cookie limits the number of times a user is shown the same advertisement. The cookie is also used to ensure relevance of the video-advertisement to the specific user. 

sync 

Marketing 

Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 

uuid 

Marketing 

This cookie is used to optimize ad relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. 

sonobi.com 

Cookie Name 

Type 

Description 

us.gif 

Marketing 

Used to track the visitor's usage of GIFs - This serves for analytical and marketing purposes. 

spotxchange.com 

Cookie Name 

Type 

Description 

audience 

Marketing 

Used to determine whether the video-ads have been displayed correctly on the website - This is done to make video-ads more effective and ensure that the visitor is not shown the same ads more times than intended. The cookie also detects whether the visitor has any Do Not Track preferences. 

partner 

Marketing 

Used in context with video-advertisement. The cookie limits the number of times a user is shown the same advertisement. The cookie is also used to ensure relevance of the video-advertisement to the specific user. 

stackadapt.com 

Cookie Name 

Type 

Description 

rt 

Marketing 

Loads stackadapt scripts 

sa-user-id 

Marketing 

Used to track visitors on multiple websites 

sa-user-id-v2 

Marketing 

Used to track visitors on multiple websites 

stickyadstv.com 

Cookie Name 

Type 

Description 

SESS# 

Functionality 

Preserves users states across page requests. 

uid 

Marketing 

Collects visitor data related to the user's visits to the website 

uid-bp-# 

Marketing 

Loads stickyadstv scripts 

user-registering 

Marketing 

Sets a unique ID for the visitor 

taboola.com 

Cookie Name 

Type 

Description 

t_gid 

Marketing 

This cookie assigns a specific visitor ID 

tapad.com 

Cookie Name 

Type 

Description 

idsync/ex/receive/check 

Marketing 

This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronize and gather visitor data from several websites. 

TapAd_3WAY_SYNCS 

Marketing 

Used for data-synchronization with advertisement networks. 

TapAd_DID 

Marketing 

Used to determine what type of devices (smartphones, tablets, computers) belong to the same user. 

TapAd_TS 

Marketing 

Used to determine what type of devices (smartphones, tablets, computers) belong to the same user. 

uipglob.semasio.net 

Cookie Name 

Type 

Description 

dbm/1/info 

Marketing 

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 

vidoomy.com 

Cookie Name 

Type 

Description 

Bidoomy-Cookie 

Marketing 

Used in context with video-advertisement. The cookie limits the number of times a user is shown the same advertisement. The cookie is also used to ensure relevance of the video-advertisement to the specific user. 

yahoo.com 

Cookie Name 

Type 

Description 

A3 

Marketing 

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 

APID 

Marketing 

Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. 

APIDTS 

Marketing 

Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. 

youtube.com 

Cookie Name 

Type 

Description 

VISITOR_INFO1_LIVE 

Marketing 

Tries to estimate the users' bandwidth on pages with integrated YouTube videos. 

YSC 

Marketing 

Registers a unique ID to keep statistics of what videos from YouTube the user has seen. 

yt.innertube::nextId 

Marketing 

Tracks metrics for embeded YouTube video plays. 

yt.innertube::requests 

Marketing 

Tracks metrics for embeded YouTube video plays. 

yt-remote-cast-installed 

Marketing 

Tracks metrics for embeded YouTube video plays. 

yt-remote-connected-devices 

Marketing 

Tracks metrics for embeded YouTube video plays. 

yt-remote-device-id 

Marketing 

Tracks metrics for embeded YouTube video plays. 

yt-remote-fast-check-period 

Marketing 

Tracks metrics for embeded YouTube video plays. 

yt-remote-session-app 

Marketing 

Tracks metrics for embeded YouTube video plays. 

yt-remote-session-name 

Marketing 

Tracks metrics for embeded YouTube video plays. 

VISITOR_PRIVACY_METADATA 

Functionality 

Stores information about the visitor's privacy/consent state for YouTube services. 

__Secure-YNID 

Marketing 

Secure YouTube/Google cookie used in connection with YouTube services and visitor/session preferences. 

__Secure-ROLLOUT_TOKEN 

Functionality 

Used by YouTube for feature rollout/experiment assignment. 

zeotap.com 

Cookie Name 

Type 

Description 

zc 

Marketing 

Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. 

Local Storage 

In addition to cookies, our website (and some of our third-party tools) may store small amounts of information directly in your browser's local storage. This information is not sent back to the server automatically with every request in the way a cookie is, but it persists in your browser until you clear it. The items we use are: 

Item Name 

Provider 

Domain 

Description 

page_view_count 

Likely site/chat functionality 

churchill-living.co.uk 

Stores a count of pages viewed in the browser. 

lastExternalReferrerTime 

Likely Meta Pixel 

churchill-living.co.uk 

Stores a timestamp associated with the last external referrer. 

lastExternalReferrer 

Likely Meta Pixel 

churchill-living.co.uk 

Stores the last external referring source (this may be empty if there was no external referrer). 

How the SRC and SRC-KW attribution cookies work 

SRC and SRC-KW are set by JavaScript on churchill-living.co.uk when a visitor arrives at the site, and record how that visitor arrived: 

  • Google Ads (gclid parameter present) → SRC is set to PPC 

  • Microsoft Ads (msclkid parameter present) → SRC is set to PPC 

  • Facebook/Meta Ads (fbclid parameter present) → SRC is set to SOCIAL PPC 

  • A utm_source parameter is present → SRC is set to the supplied source value 

  • A referrer from Google, Bing or Yahoo → SRC is set to ORGANIC 

  • A referrer from a social media site → SRC is set to SOCIAL 

  • Any other external website referrer → SRC is set to REFERRER 

  • No identifiable source or referrer → SRC is set to DIRECT 

SRC-KW stores the supporting detail for that source, such as the click ID, keyword, campaign ID or the specific referring URL (for example, a ClickUp URL, where the visit was referred from a ClickUp page).